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A Digital Marketing Guide For Restaurant Owners in Dubai And The Middle East

It is said that the restaurant business is one of the most difficult industries to break into, let alone thrive in. Small business owners already face an uphill battle, as nearly 50 percent of them fail within the first five years. With that being said, being a restauranteur, in my opinion, is a very interesting experience as you are directly involved in bringing some level of happiness and joy through the food you are serving.

If you are running or planning on running own digital marketing efforts for your restaurant in Dubai (or any part of the Middle East), then don’t leave this page until you have consumed it all. The content here is going to be very useful and it is the frame work of what any digital marketing agency will do if they were to take on your restaurant as a client!

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As a digital marketing agency (and a wanna-be restauranteur), I helped many restaurant owners in the Middle East conceptualize and bring to life their vision and brand. For the sake of this article, I will assume that the overarching marketing strategy and the branding are already done. Now the big question is how to let my future customers know about me?

The question assumes that you already know your customers as this should be part of your overarching marketing plan. With that being said, I would still want to create Personas (also known as Avatars) to capture not only who your customers are but how they behave and what they do.

I will share with you an example of a persona. The more detailed you are the better. And do not feel like what persona you create is set in stone. In fact, you will want to tweak, revisit or create new ones as your restaurant grows.

At Digitopia.In marketing, we like to give each persona a name and image that fits the persona. Some other digital marketing agencies only Name it. I prefer your name and add an image, this will help you connect and identify with the different personas.

Free strategy and consultation

As a digital marketing agency (and a wanna-be restauranteur), I helped many restaurant owners in the Middle East conceptualize and bring to life their vision and brand. For the sake of this article, I will assume that the overarching marketing strategy and the branding are already done. Now the big question is how to let my future customers know about me?

The question assumes that you already know your customers as this should be part of your overarching marketing plan. With that being said, I would still want to create Personas (also known as Avatars) to capture not only who your customers are but how they behave and what they do.

I will share with you an example of a persona. The more detailed you are the better. And do not feel like what persona you create is set in stone. In fact, you will want to tweak, revisit or create new ones as your restaurant grows.

At Digitopia.In marketing, we like to give each persona a name and image that fits the persona. Some other digital marketing agencies only Name it. I prefer your name and add an image, this will help you connect and identify with the different personas.

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As a digital marketing agency (and a wanna-be restauranteur), I
helped many restaurant owners in the Middle East conceptualize
and bring to life their vision and brand.
For the sake of this article, I will assume that the overarching
marketing strategy and the branding are already done.
Now the big question is how to let my future customers know
about me?

The question assumes that you already know your customers as
this should be part of your overarching marketing plan. With that
being said, I would still want to create Personas (also known as
Avatars) to capture not only who your customers are but how they
behave and what they do.

I will share with you an example of a persona. The more detailed
you are the better. And do not feel like what persona you create is
set in stone. In fact you will want to tweak, revisit or create new
ones as your restaurant grows.

At Digitopia.In marketing, we like to give each persona a name and
image that fits the persona. Some other digital marketing agencies
only Name it. I prefer your name and add an image, this will help you
connect and identify with the different personas.

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free strategy and consultation